NEW YORK, May 25, 2011 /PRNewswire/ — McCann Worldgroup today released the findings of The Truth about Youth, a quantitative study of 7000 16-30 year olds conducted in April 2011across 7 markets – UK, USA, Spain, China, India, Brazil and Mexico which was then confirmed qualitatively in 17 markets globally. The study examined the motivations of young people around the world and sought to uncover what makes them different from every generation that has come before.
ABSTRACT: ANNALS OF SCIENCE about the placebo effect. For years, Ted Kaptchuk performed acupuncture at a tiny clinic in Cambridge, a few miles from his current office, at the Harvard Medical School. He opened for business in 1976, having just returned from Asia, where he had spent four years honing his craft. Not long after he arrived in Boston, he treated an Armenian woman for chronic bronchitis. A few weeks later, the woman returned with her husband and told Kaptchuk that he had “cured” her. “It had to be some kind of placebo,” Kaptchuk stated.