Today’s Global Youth Would Give Up Their Sense of Smell to Keep Their Technology

NEW YORK, May 25, 2011 /PRNewswire/ — McCann Worldgroup today released the findings of The Truth about Youth, a quantitative study of 7000 16-30 year olds conducted in April 2011across 7 markets – UK, USA, Spain, China, India, Brazil and Mexico which was then confirmed qualitatively in 17 markets globally.  The study examined the motivations of young people around the world and sought to uncover what makes them different from every generation that has come before.

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